Is Amazon blue ocean strategy?

No, Amazon is not a typical example of a "blue ocean strategy." The term "blue ocean strategy" refers to a business approach where a company seeks to create uncontested market space by offering unique and innovative products or services, effectively leaving competition behind. Amazon, on the other hand, is known for its relentless competition in various markets, from e-commerce and cloud computing to digital media and more. It often enters existing markets and strives to outperform competitors rather than solely focusing on creating new market spaces. Therefore, Amazon's strategy aligns more closely with a "red ocean" approach, which involves competing in established markets with existing players.