Is Apple an example of blue ocean strategy?

No, Apple is not typically considered an example of a blue ocean strategy. Instead, Apple is often associated with a "Differentiation Strategy," where it focuses on creating unique and premium products that stand out from competitors in terms of design, functionality, and user experience. Blue ocean strategy, on the other hand, involves creating new market spaces by offering innovative products or services that have little to no competition. Apple's success is more closely tied to its ability to innovate within existing markets and command a premium price for its distinct offerings.